At APC, we deploy networks across the globe from golf
estates in South Africa to oil rigs in the middle of the Black Sea. In the UK,
we've supplied temporary connectivity to construction sites including the Shard
and connected multiple car dealerships across the country.
For most of our clients, speed of installation is key. If
the client is working on a short term project the installation of a leased line
connection can take several months, for APC’s wireless networks, we take the
time frame down to days.
We live in information overload. Gone are the days of
turning up at a tournament purely to watch the game? Now, we want to watch the
game and re-stream the bits we missed while we went to get a drink. We want to
upload our photos instantly whilst connecting to the local Wi-Fi and we don’t
want to have to pay for the privilege.
Customers demand connectivity be that at the local store,
coffee house, hotel or gig venue. The phase free Wi-Fi used to be a selling
point, now, it’s expected. With celebrities taking to social networks to launch
albums, show their latest photos and update their fans on their whereabouts,
it’s expected that they Tweet a picture of them about to go down to the golf
course or at the latest hot spot.
Installing a Wi-Fi network also allows the promoter extra
revenue opening up the network to advertisers and companies within the local
area. Need a hotel nearby? Here’s one with a discounted rate for those
attending the golf. Something to eat, here’s the pre golf menu. Gone are the days where we meander down the
road in the hope to find a pub on the way, now we connect and find the nearest
pub, download the offer voucher and book a table all from our phone or tablet,
and then we tweet or Facebook to say we’re going there and how it was.
So can your business,
event, golf course or coffee shop survive without Wi-Fi? Sure, but with it, it
will succeed.
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