You know the drill, pop out for coffee, find table, turn
WiFi on, connect to coffee shops free WiFi, save on your data and get your
daily Facebook or news fix while sipping your double shot latte. But, would you
stay as long as you do, order that extra coffee or pastry or even go there at
all without the free WiFi?
Just this week, the tourist town of Taos in New Mexico had
its major fibre optic cable severed and all connection to the town was lost.
Just one hotel kept its connection, the rest of the stores, coffee shops,
hotels and homes lost their connection. Mobile phone coverage went down, WiFi
went off and the town grew quiet from the buzz of communication save for the old
age of conversation.
Just how much do we rely on the internet, our tablets and
our phones to communicate? Even birthday and Christmas cards are sent using
online card companies with local high street stores facing administration. The
art of looking for the perfect card is now just a click away.
We use our phones and their wireless coverage for everything
from shopping to sending a simple email. Our weekly shop is stored in an app
and delivered to our door, if we were to actually drive to the store, would we
even know where the items we wanted were?
This may all sound negative but communication using Wi-Fi is
also fundamental. We have to travel on business, using apps like Facetime or
Skype allow other halves and children to maintain contact with their partner or
parents. Skype bridges the gap across oceans to allow us to see our loved ones
or conduct a business meeting without costly air miles. Also saving valuable
green miles using the airwaves over the train, car or air travel.
Offering free Wi-Fi drives sales to your business, offering
a free hot spot ensures customers stay for longer and have an added bonus of
using your office, store or restaurant. We are a time poor society, gone are
the long business lunch days, now it is a quick hour-long lunch as can be seen
by Wolfgang Pucks hour lunch menu at Cut. Within the hour we need to socialise,
secure the deal and check in to the office to ensure that last minute email
arrived and the deal is done before the overseas office is closed.
Walk into an office when the internet has gone down and see
the panic..... We rely so heavily on our internet connection these days, that
the demand for greater bandwidth and more reliable solutions is becoming the
need and driver for so many business and organisations.