Thursday 4 July 2013

Wi-Fi in the air

Commuting is part and parcel of working life be this a short stroll to work for a very lucky few to the endless train or car journey to the office. For some, it may even involve hoping on a plane. One thing is for sure though, the time to and from work can be utilised to reduce the hours you have to spend in the office thanks to the addition of Wi-Fi hot spots.

For those that have to drive sadly there’s not much chance of finishing that last minute presentation but for those on public transport, the addition of Wi-Fi hot spots and connectivity has opened the gates for extra working hours.

Got to travel for business, still need to catch up on emails or send the presentation over before you land? No problem. Simply check if your flight has a Wi-Fi symbol next to it.... and you thought ordering your food choice was as complicated as it got?

You can even buy a wireless card courtesy of Go Go in-flight internet allowing you to surf till your heart’s content for a mere few dollars when pre purchased for US flights. 

Over 38% off domestic flights in the US now have Wi-Fi access which has grown from 5% to 7% per year. There is also set to be an even larger rate of increase as more company’s roll out the satellite based technology.

Now even 120 London underground tube stations also have access to the internet provided either through monthly contract with selected ISPs or a pre paid daily, weekly or monthly subscription.

But, is it worth it? Surely, when we have free internet access at work already or can pop to Starbucks or McDonalds at lunch and log on for free, are the commuter services just cashing in on our need for constant data? In one sense, yes, it does bring in extra revenue to the flight and rail services but the benefit to the customer can out way the cost.

With house prices still high in city locations despite the economic downturn, we have had to up sticks and join the waft of commuters filing onto the trains in the morning. With train journeys taking upwards of an hour, that extra time to finish documents, arrange meetings and clear down your inbox can be hugely beneficial.

Time travelling internationally used to eat into the working day, flights would be booked early to ensure the working day would not be affected but now, with on-board Wi-Fi your office can be tens of thousands of feet high in the sky and no one need be any wiser to your location.

Obviously, the time spent travelling does not have to be used for work. Catching up on the latest Apprentice episode, the news or instagram video can all be done while waiting for the train. And with many companies banning the use of social networking sites during working hours, the need to find out whose done what can be intense.

With smart phone and tablets already offering us connection via our data plans we can of course  just use our phones but there’s something alluring about turning the Wi-Fi on, the extra speed, potential cost saving when using free Wi-Fi and the capacity to send and receive higher bandwidths can be just too tempting.

So embrace the Wi-Fi revolution, log on where you can, buy the monthly cards to save you cash and of course, ensure your business has free Wi-Fi to bring in the punters. 

No comments:

Post a Comment