Just how much do we rely on WiFi and do we frequent establishments without it?

You know the drill, pop out for coffee, find table, turn WiFi on, connect to coffee shops free WiFi, save on your data and get your daily Facebook or news fix while sipping your double shot latte. But, would you stay as long as you do, order that extra coffee or pastry or even go there at all without the free WiFi?

Just this week, the tourist town of Taos in New Mexico had its major fibre optic cable severed and all connection to the town was lost. Just one hotel kept its connection, the rest of the stores, coffee shops, hotels and homes lost their connection. Mobile phone coverage went down, WiFi went off and the town grew quiet from the buzz of communication save for the old age of conversation.

Just how much do we rely on the internet, our tablets and our phones to communicate? Even birthday and Christmas cards are sent using online card companies with local high street stores facing administration. The art of looking for the perfect card is now just a click away.

We use our phones and their wireless coverage for everything from shopping to sending a simple email. Our weekly shop is stored in an app and delivered to our door, if we were to actually drive to the store, would we even know where the items we wanted were?

This may all sound negative but communication using Wi-Fi is also fundamental. We have to travel on business, using apps like Facetime or Skype allow other halves and children to maintain contact with their partner or parents. Skype bridges the gap across oceans to allow us to see our loved ones or conduct a business meeting without costly air miles. Also saving valuable green miles using the airwaves over the train, car or air travel.

Offering free Wi-Fi drives sales to your business, offering a free hot spot ensures customers stay for longer and have an added bonus of using your office, store or restaurant. We are a time poor society, gone are the long business lunch days, now it is a quick hour-long lunch as can be seen by Wolfgang Pucks hour lunch menu at Cut. Within the hour we need to socialise, secure the deal and check in to the office to ensure that last minute email arrived and the deal is done before the overseas office is closed.

Walk into an office when the internet has gone down and see the panic..... We rely so heavily on our internet connection these days, that the demand for greater bandwidth and more reliable solutions is becoming the need and driver for so many business and organisations.  

If only Taos had thought about a resilient or more reliable solution.  Could wireless backhaul be the answer?  We certainly think so!